| Sponsorship
Sports sponsorship offers
an exciting and dynamic alternative to traditional advertising
which can involve the sponsoring company at every level
through a combination of employee incentives, corporate/client
hospitality and track days. There are also any number
of promotions to choose from which can drive the company’s
brand and products to the media and consumers, all based
on the motorsports platform.
The Driver
Ben Collins is an articulate, presentable
and competitive athlete, making him ideal for working
in a commercial environment and handling corporate hospitality
in a professional manner. He obtained a Law Degree at
University before going on to Brand Manage Scalextric
toys in his spare time.
Some of the resources available
to potential sponsors are listed below:
Showcar
This is a powerful promotional
tool and a team can be dedicated to running this at
events nationwide to ensure that the sponsor can maximize
its exposure, direct to the consumer.
Branding
By sponsoring Ben and his team;
there will be the tangible return of branding on the
race car, helmet and overalls which produces straightforward
advertising in the media. Part of any sponsorship will
include a number of personal appearances at key functions,
corporate entertainments and promotions.
Track Days
Better still, there is the opportunity
to join Ben on track days throughout the season in order
to experience first hand the thrills of driving a GT
car flat out around a race track! With Ben coaching
and providing demonstration laps this provides an unforgettable
experience and brings sponsors and guests far closer
to the racing action by directly involving them with
the team and car.
Trackside hospitality
Hospitality packages are available
at every level from an introductory level to a fully catered
and hosted weekend with the race team. In 2005 every guest
is treated as a VIP and provided with a ticket and paddock
pass, a complimentary race programme, buffet breakfast,
lunch and afternoon tea. Buying
a stake
For significant contributions towards
Ben’s career the package of returns can also include
a financial bonus to the sponsor in terms of a profit
share of Ben’s future earnings - with Ben’s
ultimate goals of competing in Nascar and Formula One
this scheme has a valuable potential.
Our approach to sponsorship
is focused on developing content for the maximum return
in Public Relations. We work with several PR agencies
(including Sport England) for the purpose of issuing
PR and press releases and can work with the sponsor/clients
requirements to maximise the relationship with motor
sport. In Ben, we have a diverse, well spoken and colourful
character; which makes the process of engaging with
his sporting talent effortless.
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